NIPSCO – The Hoosier Knows
Helping people feel good about their power..
Winner of multiple Telly Awards.
The cardinal in The Hoosier Knows is more than a mascot — it’s the conscience of Indiana. With a distinctly Midwestern personality — frugal, observant, and just judgmental enough to make you rethink leaving the lights on — it reminds people to save energy in a way that feels local, honest, and a little too familiar (in the best way).
Television
Cinema
Social
OOH
Digital
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Collateral
Radio
